Privacy Policy

Last updated: 19 August 2026

1. Who we are

2 Via Contas is an independent editorial portal about fashion, personal style, beauty, accessories, shopping, and conscious consumption. The site is operated by Luca Studio – Publicidade LTDA (Luca Studio), CNPJ 13.873.586/0001-40.

For privacy questions or requests, contact us at [email protected].

2. Information we may process

We do not request sensitive personal data to read our content. Depending on how you interact with the site, we may process your name, email address, and the content of a message you voluntarily send. We may also receive technical and usage information such as IP address, browser, device, operating system, pages viewed, referral source, approximate location, and access times.

3. How information is collected

Directly from you when you send a message or request support.
Automatically through server logs, cookies, and similar technologies.
From hosting, security, analytics, and advertising providers that operate services for us or display third-party content.

4. Purposes of processing

We use information to provide and protect the site, respond to messages, understand editorial performance, display advertising or partnerships when applicable, prevent abuse, and comply with legal obligations. We do not sell personal information to create marketing lists.

5. Cookies and tracking

We use cookies and similar technologies for essential functions, language preferences, security, measurement, and advertising where applicable. See our Cookie Policy for categories, purposes, and management options.

6. Advertising and third-party content

Advertisements, links, widgets, and offers may be supplied by third parties. Those providers may process technical information, identifiers, or advertising signals under their own policies. We have limited control over third-party content and offers. Review the privacy policy of the relevant provider before interacting with a third-party destination.

7. Sharing and international transfers

We may share information that is necessary for hosting, security, technical support, analytics, customer communication, or advertising. Some providers may process information outside Brazil or the United States. When applicable, we use reasonable contractual, technical, and organizational safeguards for those transfers.

8. Retention and security

We retain each category of information only for as long as needed for the relevant purpose, site security, or a legal obligation. We use reasonable technical and organizational controls for the size and nature of this site, but no internet-connected system is completely risk-free.

9. US privacy rights

Depending on your state, you may have the right to know or access the personal information we collect, request deletion, request correction of inaccurate information, opt out of the sale or sharing of personal information and targeted advertising, limit the use of sensitive personal information, and receive equal service without discrimination. We honor applicable Global Privacy Control (GPC) signals. Use the contact details below to submit a request; we may verify your identity before responding and will generally respond within 45 days where that timeframe applies.

We do not knowingly sell sensitive personal information. If a legally required “Do Not Sell or Share My Personal Information” mechanism applies to your request, contact us and we will process it through the available privacy channel.

10. Rights under Brazilian law

Because the operator is established in Brazil, the Brazilian Lei Geral de Proteção de Dados (LGPD) may also apply. Where applicable, you may request confirmation of processing, access, correction, anonymization, blocking or deletion of unnecessary data, portability, information about sharing, deletion of data processed on the basis of consent, and revocation of consent. LGPD requests are answered within the applicable 15-day period.

11. How to exercise your rights

Send a request to [email protected]. Please describe the request and the email address or interaction connected with it. We may ask for reasonable information to verify identity and protect against fraudulent requests.

12. Children

This site is not directed to children under 13, and we do not knowingly collect personal information from children. If you believe a child has sent information to us, contact us so we can evaluate removal.

13. Changes to this policy

We may update this policy to reflect legal, technical, or editorial changes. The current version will be published on this page with its latest update date.